Stop Wasting Money on Safety Apps No One Uses — Why 3rd-i Is Different

Let’s face it — most university and corporate safety apps sit unused in a folder or never even get downloaded. Schools and companies proudly roll them out with press releases and inflated promises, but then… silence. Students don’t use them. Employees forget they exist. Meanwhile, millions of dollars are thrown into solutions that never make a difference.

At 3rd-i, we decided to break that cycle.

We’re not just building a safety app. We’re building a safety culture — something people actually use. And here’s why that’s happening:

It was built by students, for students.
3rd-i was born at the University of Miami, created by students who actually understood what safety looks like today. We weren’t guessing what young people wanted — we lived it. We built it for ourselves.
It’s used daily — not just during emergencies.
From commenting on friends’ locations and past streams to sharing livestreams and walking routes and real-time updates, 3rd-i fits naturally into users’ everyday lives. It’s social and safe — like Find My Friends, Live FaceTime, and Life360 merged into one, but smarter. We are also rolling out a ‘Twitter for Safety’ feature in the app, where people can post safety-related PSAs—including pictures and locations—to alert others on their campus or in their area. This helps everyone stay informed, stay safe, and communicate about incidents that could prevent catastrophes.
It’s the most advanced tech in the safety space.
3rd-i includes cutting-edge features like dual-camera livestreaming, discreet SOS activation which sends the users livestream and live location to dispatchers, ‘Amber Alert for friends’ which sends an emergency sound and notifications to friends on the app, and entitlements that go beyond what other safety apps can do. We’re talking real-time location, route, video, audio, and emergency dispatch integration — all in one tap.
It actually gets used.
What good is safety tech if no one uses it? With 3rd-i, we see regular engagement every single day. That’s proof it’s working — and that it’s worth investing in.

At the recent conference we attended, we were told that Universities are paying $3-$8 a student a month for a safety app! Imagine paying tens of thousands of dollars a month for something most students have never even heard of let alone use?

With 3rd-i, when we integrate onto your campus, we tap into a network of over 1,500 college influencers. We work directly with them to spread the word about 3rd-i, driving awareness and engagement on your campus—because the old-fashioned marketing tactics, like signs on buses and posters around campus, just don’t cut it anymore.

So here’s the bottom line:
Universities and companies don’t need another unused app collecting dust on students’ phones. They need 3rd-i — where innovation meets impact.

Stop throwing money into the abyss. Start investing in something real.